Pattern Platform

New brand identity, logo, and website for Pattern Resource Group, including a separate app icon for the Pattern for Life app.

The Pattern Resource Group approached us looking for a new brand identity, which included a logo, brand guide, and website. They wanted something clean and modern and easily scalable, that also gave a sense of movement and progress. They were preparing to launch their Pattern for Life app, and needed a new icon for that as well. We did a few initial logo concepts, with one option becoming a separate logo identity for Pattern Resource Group, and the other becoming the customizable Pattern for Life app icon. In addition to those, they also purchased the rights to four other logo designs that they just couldn’t say no to.

Initial logo concepts

The final version of Pattern App Icon:

The Pattern for Life app can be downloaded and customized by each group leader.

Logo concepts that were purchased for future apps:

Once we had the Pattern for Life app icon all set, we proceeded with finishing out the logo and branding for Pattern Resource Group. The primary focus was on the website, which will be used to promote the Pattern for Life app.